Bespoke Advantage is a London-based global brand consultancy specialising in the beauty and wellness sector. We partner with visionary entrepreneurs, established brands, retailers, investors, trade organisations, and embassies to build brands across international markets.
Our expertise spans both the retail and professional sectors, encompassing high-end haircare, hospitality and spa, advanced aesthetics, and premium nail care. With clients across the Middle East, Asia, Africa, Australia, North America, and Europe, we bring a global perspective to our clients. We offer a comprehensive suite of services – from Strategic Brand Development, Branding and Rebranding to the creation of bespoke product lines through our tailored Product Development expertise, PR, and Market Entry Strategy – to build your brand across international markets.
At Bespoke Advantage we value collaboration, passion and integrity, meaningful commerce. Our 360-degree approach means we become a trusted extension of your team.
Our Beauty Business Club offers an exclusive growth platform combining mastermind sessions, curated group programs, private coaching, online courses, immersive experiences, and a global network of like-minded brands – all designed to accelerate your journey from concept to market leader.
Are you looking for an expert team to build your brand? We would love to hear from you.
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These are some of the ways in which we can help you
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
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Bespoke Advantage are delighted to announce that we have been appointed to manage the PR for Dr. Gabriela Mercik, a..
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An international beauty brand was looking to enter the UK market, and approached us to create a market-entry strategy for..
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